![]() ![]() TwitterĮnter your keyword, then use the filters on the results page to limit your search by Top, Latest, People, Photos, or Videos.įor example, searching for a business name and filtering results by people is a great way to find out who works there. You can search for usernames, keywords and hashtags, alone or in combination. Searching is a secondary method of exploration. TikTok has invested in a highly personalized algorithm that serves users an endless feed of content. For instance, searching “cats” and filtering by location only lets you see nearby places with the word “cat” in their name. You can use filters to limit search results to places, accounts, or hashtags, but you’re limited to the search term you use. This can make it tricky to drill down into a topic, since the algorithm is influencing what you see. If you want more granular options, it’s best to use Google advanced search tips (scroll down!).Īccording to Instagram, search results are influenced by popularity and your account activity. For instance, if you are searching for videos, the Date Posted filter is limited to Today, This Week, or This Month. Here are a few tips for searching in specific platforms: Facebookįacebook allows you to refine your keyword search using their filter options.įirst, you can refine your search by type ( People, Videos, Posts, etc) and then add additional limitations. Searching directly within the social media apps themselves can yield mixed results. This app uses AI technology to curate personalized search results for your business. Hootsuite also integrates with powerful third-party apps like TalkWalker. If you’re monitoring a popular hashtag, you can add keyword filters or limit results based on follower count. You can even filter content within your Streams to streamline your search activities. This makes it easier to see at a glance what posts are new. Plus, Streams organize content chronologically, not according to the social media platform’s algorithm. Streams allow you to keep track of important social media searches in a single place. Our personal favorite way to use Streams? Set up a Twitter Advanced Search stream that allows you to use Boolean search operators (more on those below) to refine your search. You can also create boards for specific campaigns to track engagement. For instance, you can use an Instagram board to set up streams monitoring your home feed, specific hashtags, mentions, and competitor accounts. There are endless ways to set up your Streams. Rather than viewing a single feed, as you would in the app, you can create customized boards and organize your streams within them. This allows you to manage many searches in one place - instead of having a million open tabs. Hootsuite Streams display content from all the social media accounts you’ve connected to your account. Searching across each individual platform can get confusing fast. A social media competitive analysis relies on the insights you’ll find through social searching.Ĥ best social media search tools Hootsuite Streams Want to stay ahead of the game? Then you need to understand what the competition is doing. Social listening can give you a goldmine of actionable data. ![]() Understanding how people talk about your brand on social media is essential. Looking for great user-generated content for your feed? Planning a seasonal campaign? Planning a seasonal campaign? Smart social search techniques can help you find and curate content that will stand out to your audience. Refining your social search techniques will help you stay current. If you want your content and campaigns to stand out, you need to post what audiences want to see today - not what they were into six months ago. A tailored social search can help you identify who to contact, so you can personalize your query or reach out directly. Looking for the right person to reach out to at a company? Company websites often have minimal information and direct you to a generic contact form. Here are a few reasons you might want to level up your search techniques: ![]() It also opens up a new world of content you can use to refine and improve your own business strategies. There are tons of reasons to master social search - it’s not just about saving time. Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. ![]()
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