![]() ![]() ![]() Patent and Trademark Office, use the SM symbol.Īs a general rule, the SM symbol should be used on the first or most prominent usage of the registered mark in copy. The ® symbol should be placed immediately after the trademark – not after descriptive names.įor service marks which have not yet been granted registration by the U.S. In long documents, occasional use of the ® symbol will reinforce the importance and proprietary nature of the trademark to the reader. For example, if a document includes the Delta Signature, it would not be necessary to also use Delta® or SkyTeam® the first time these terms appear in text. However, this requirement can be satisfied by the use of a logo which includes the ® symbol. ![]() Patent and Trademark Office, use the ® symbol.Īs a general rule, the ® symbol should be used on the first or most prominent usage of the registered mark in copy. If, after reading the instructions provided below, you are uncertain as to when or how a trademark designation should be used, do not hesitate to contact us.Īll Delta trademarks should always be designated with one of the following symbols: ®įor service marks which have been granted registration by the U.S. The all-red symbol and all-uppercase logotype speak with an honest, respectful and direct language that embodies our core positioning. It builds upon our heritage, while communicating with a confident, modern and renewed energy that represents our future. Our logo is the simplest, most immediate and most recognizable representation of the Delta brand. Delta’s full company name should always be written as three separate words.Do not use outdated logos unless there is a direct reference to Delta history justifying use.Follow the clear space guidance in this document.Do not alternate, rotate, modify or add content to the logo.Only use one of the four approved color versions of the logo.The Delta identity is a seal of approval and a promise of industry-leading products and services delivered by 80,000 passionate and determined Delta people. True to that commitment, we must be diligent in all efforts of brand representation and communication. INTRODUCTIONĭelta is committed to making flying better. Downloads available below just click the arrow below each logo. ![]()
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